Winning Strategies: Drawing Inspiration from Taylor Swift to Succeed in 2025
By Mylène Grégoire, President and PCC coach of Mymosa &CO Consulting inc.
I had the privilege of attending a Taylor Swift concert in Vancouver, one day before she wrapped up her monumental 149-show Eras tour. Before this experience, I was familiar with some of her songs without being a devoted fan. However, her documentary had already left an impression on me, revealing an extraordinarily brilliant woman with remarkable depth and resilience.
In Vancouver, the Swift Mania was impossible to miss. All over the city, glowing letters spelling out her song titles drew crowds eager to capture the moment. By morning, the streets were bustling with admirers dressed in Taylor-inspired outfits: cowboy boots, shimmering dresses, and sparkling accessories. This phenomenon transcends age and gender, showcasing her incredible ability to generate not only billions of dollars but also an emotional connection that deeply resonates with her audience.
Taylor Swift’s profound influence is rooted in a unique blend of talent, strategy, and authenticity. Here are, in my opinion, the 10 keys to her unparalleled success:
1. A Masterful Storyteller
Taylor Swift is an exceptional storyteller. Her songs, rich with emotion and personal narratives, resonate universally. By addressing themes like love, heartbreak, and self-discovery, she forges a deep emotional bond with her fans. In one of her videos, she performs a song at the piano while sharing a story of abuse, expressing compassion for those who have never been heard. This ability to touch hearts is central to her success.
2. Continuous Musical and Personal Evolution
Taylor has seamlessly transitioned between musical styles—country, pop, and more alternative, introspective sounds. Each transformation reflects artistic and personal growth while staying true to her essence. She demonstrates that evolving is also about becoming more aligned with oneself.
3. An Unparalleled Connection with Fans
Taylor maintains a unique relationship with her Swifties. She shares exclusive moments with them, hosts secret sessions to preview her albums, and includes hidden clues (Easter eggs) in her work to invite them into her world.
4. A Catalyst for Self-Acceptance and Confidence
Taylor inspires her fans to embrace their authenticity and live fully. At her concert, I saw women in their 50s and 60s confidently and joyfully wearing bold, glittering outfits. Taylor empowers people to dream and express themselves without judgment.
5. A Model of Resilience
Taylor has turned life’s challenges—public controversies, heartbreaks, and criticism—into sources of inspiration. By transforming these moments into powerful songs, she encourages her fans to view obstacles as opportunities for growth.
6. Masterful Career Control
A savvy businesswoman, Taylor reclaimed control of her work by re-recording her albums (Taylor’s Versions), setting a groundbreaking precedent in the music industry. She knows how to say "no" when it matters and stands firm in her convictions, even when facing powerful figures like Donald Trump.
7. Global Media Dominance
Every project Taylor undertakes becomes a global event. From her albums to her tours, she captures the attention of both media and fans. I realized her cultural dominance while browsing magazines at an airport kiosk—every cover featured her face, a testament to her influence.
8. Authentic Social and Philanthropic Engagement
Taylor uses her platform to advocate for important causes, including gender equality, LGBTQ+ rights, and disaster relief. After her tour, she visited hospitals to dance and create joyful moments with sick children—a heartfelt gesture shared by her fans, not by her.
9. A Timeless Cultural Phenomenon
Taylor Swift transcends music. Her lyrics become mantras, her outfits shape fashion trends, and her strategic choices spark conversations about the power of women in the modern world. She is a true icon, reminding us to embody the people we aspire to be.
10. A Visionary Strategist
Taylor excels at creating anticipation and loyalty. Her concerts are immersive experiences where every detail—from the lighting to the costumes—tells a story. By investing in her performances and her brand with precision, she demonstrates the importance of strategy in amplifying impact.
A Lesson For 2025
By drawing inspiration from Taylor Swift, we can approach 2025 with intention, creativity, connection, and authenticity. Whether it’s reinventing ourselves, strengthening our relationships, or aligning our actions with our values, she shows us that true success comes from connecting with ourselves, others, and a vision greater than ourselves.
I can proudly say: one Taylor Swift concert turned me into a Swiftie!
Mylène Grégoire, president and coach at Mymosa &CO, author, speaker, and founder of the online training programs Brillez au boulot and From Gut to Success.
mymosa.co